Full Stack

Digital Projects

Fundamentals

Hosting can be confusing but we have vast experience of correctly specifying the correct setup (and hosting company), setting up the servers and managing their performance.

If we host your website we can ensure your website is backed-up on a daily basis so we can restore your website quickly should there be an issue. If we don’t host your website we can help you get this setup.

We can handle the whole domain purchasing, renewal and setup process to ensure your domains stay active and secured.

If you website has a CMS (WordPress or similar) we need to ensure that all the security updates are applied as soon as they become available. Our team can handle this.

Speed is an increasingly important element of every website. We can ensure your site loads quickly on all devices and connection types.

Every website is different. Our team have a “can-do” attitude and can adapt to your technical requirements.

Goals & KPIs

Analysis of User Experience, Search Optimization, Design, Content Quality, Mobile Responsiveness, Site Speed, Analytics, Audit, Navigation, Conversion rate and more.

Strategic analysis of Past activities, Results, Branding, USPs, AdWords audit, SEO audit, Content audit, Social media audit and much more.

Identify target audience, Customer demographics, Customer satisfaction, Brand perception, Customer journey, Customer behavior, Social affinity, Customer acquisition and more.

Digital strengths and weakness, Website functionality, Search optimization, Online presence, Advocates/referrers, Audience comparison, Your market position, Brand perception and more.

Key trends in the market, Opportunities and threats, Industry benchmarks and more.

Technologies

We are of the viewpoint that responsive web design is no longer an optional extra but an intrinsic part of web development and should almost always be included in any project we build. Making websites with a responsive approach demands a more fluid approach to design, ensuring any element we design is carefully constructed to be equally usable on a narrow screen but also look great on larger wide screen devices. You will notice the site you are using now will reconstruct itself based on the width of the browser window, to ensure every element is not only usable but optimised for narrower screen sizes.

Animation is a fine art of making elements within a page load in an elegant way which makes the experience more enjoyable without frustrating the user. Using animations & loading effects we can make this whole process more elegant by delaying the display of each visual element until the resources it requires have been fetched in full. We can then add some slick movement to make the whole site feel polished without annoying the user. Sounds like a small thing but it makes a real difference to UX.

You might notice we love video. The advent of HTML 5 meant video has become a native part of HTML and allows us to use it much like any other element within a web page. The result is we can now achieve some really beautiful effects to capture the imagination of your audience. We have our own in-house videographer who is available to visit your business and capture the key elements of your business to help tell the story to your website visitors.

When we build websites we make sure every image element (where possible) is configured to use the new image tag to ensure the best possible version of the image is displayed depending on the device they are using. When using icons or other graphical elements like diagrams or other UI elements we try to use SVG graphics which are a vector-based format. These are infinitely scalable and have a very low file size which means they load very quickly. They also look really clear and crisp without any pixelation. Most new browsers support SVGs so we try our best to use them wherever possible.

Progressive enhancement is a strategy for web design that emphasises accessibility, semantic HTML markup, and external stylesheet and scripting technologies. Progressive enhancement uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection, while also providing an enhanced version of the page to those with more advanced browser software or greater bandwidth.

We believe user interfaces (UI) should be simple, intuitive, easy to use and as minimal as possible to ensure the page content dominates each page within a website. We often use clever “takeover navigations” which are visible after clicking a menu icon (like ours) and like to think of clever ways to ensure each page within your website is easy to use and as tidy as possible. We also consider how the UI should behave on smaller screens to ensure those with small phones and big thumbs can still easily navigate!

Creative Services

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey.

We can give your brand a voice that’s so fascinating it’s impossible for it to be ignored. Our creative marketing team use the latest technology, their own amazing expertise and years of collective talent to devise marketing strategies to win customers over for your business. There are so many ways to broadcast your company’s message but first it’s important to determine what that message is.

We can help you harness your influencers and brand advocates passion into a more actionable and strategic set of activities which can lead to recommendations and referral, but ultimately to sales and a much wider brand recognition. Our PR services & outreach team offers Top Tier, SEO Link Building, and Social Media Influencer Outreach and delivers measurable results. 

Content marketing is about creating and distributing unique, educational, engaging content with the end goal of increasing conversions. Our agency’s content marketing services will help you increase website traffic from your online marketing channels.

Quality Production. Our team captures the essence of your brand, product, and goals, and creates videos that enhance your video marketing campaign. We consider your brand voice and audience, as well as viewers attention span and what works best across your channels. Our Video Marketing Services can help companies transform into data-driven, integrated digital video marketing and promotion organizations.

Introduce the world to your business with authentic, high-resolution photos of your team, locations, products, customers and events. High-quality photography is critical in capturing and engaging the attention of your online audience. Our photography and video services extend beyond digital or DSL photography to include drone photography and drone videography services as well as 360 degree photo and video now popular on social media marketing networks such as Facebook.

Platforms

Magneto™

Drupal™

Woocommerce

Zend Framework

WordPress™

Joomla™

Laravel

Campaigns Optimizations

We know exactly what it takes to effectively promote your event online. From marathons to festivals, we know the exact digital mediums required to make your event a complete success.

Perception is an incredibly fundamental part of the online buying process and can often be the difference between a visitor and a customer.

Do you have a great product or service but need to build more awareness for it? We have some great ways to help spread the word to your precise digital audience.

Increasing sales is not just about increasing traffic. Making sure your website is optimised for conversion and carefully constructing campaigns that maximise the chance of conversion is the secret to success.

If your website converts well but is low on visitors, we can build a perfect campaign to boost the number of visitors your site receives on a daily basis.

Converting a visitor into a lead or inquiry is all about tailoring the user experience to match their expectations.

Launching a new product or service and need a perfect launch campaign to spread the word and boost sales?

Platforms

YouTube™ Ads

Snapshot™ Ads

Pinterest™ Ads

Linkedin™ Ads

Instagram™ Ads

Twitter™ Ads

Amazon™ Ads

Google Shopping

Bing™ Ads

DoubleClick™

Spotify™ Ads

Vimeo™ Ads

Premium Support

The first thing we need to do is take a look at your website and find out how it is built and hosted. This process normally takes a few minutes once we have the FTP details (don't worry we can explain!). Once we have established which platform it has been built in (WordPress, Magento etc), we can let you know whether we can help support the site on an ongoing basis. The site doesn’t need to have been built by us and 9 times out of 10 we will be able to support it. Once we have agreed the site can be supported by our team we will simply work out the number of hours you will need on a monthly basis (depending upon your requirements and our suggestions) to keep the site up-to-date and running correctly. We will allocate a proportion of these hours to the ongoing backup and security updates your site may require and then allocate the rest to developing the site.

Content Management

Are you worried about a lack of in-house expertise and resources to keep pace with the constantly evolving digital world? Does it feel like your content is getting lost or failing to connect with your target audiences worldwide? At IGN, we are strong believers in creating long-term partnerships that aren’t limited to great beginnings. Instead, we’ll see your story through to earning the lasting trust of your customers. We use an innovative and flexible editorial pod structure, with an in-house team of content experts, experienced project managers and sharp strategists, and a worldwide network of handpicked writers, journalists, translators and linguists. This gives us the agility to adapt to the size and focus of your project to ensure the delivery of high-quality content at the cutting edge of digital marketing.

Why choose us?

Are you worried about a lack of in-house expertise and resources to keep pace with the constantly evolving digital world? Does it feel like your content is getting lost or failing to connect with your target audiences worldwide?

At IGN, we are strong believers in creating long-term partnerships that aren’t limited to great beginnings. Instead, we’ll see your story through to earning the lasting trust of your customers.

We use an innovative and flexible editorial pod structure, with an in-house team of content experts, experienced project managers and sharp strategists, and a worldwide network of handpicked writers, journalists, translators and linguists. This gives us the agility to adapt to the size and focus of your project to ensure the delivery of high-quality content at the cutting edge of digital marketing.

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