Wednesday, November 14, 2018
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Consumer & Trade Media Relations PR Executive – MSC Cruises – London

  • Freelance
  • London

Website KaarWork MSC Cruises

Working with the PR Manager and the Head Office global communications function, the Consumer & Trade Media Relations PR Executive manages all national PR, non-marketing communication for MSC Cruises UK and Ireland in order to increase MSC Cruises consumer, as well as trade-facing brand awareness.

BA degree required;

3 to 5 years of relevant experience either in agency or in-house;

Demonstrate a track record of having contributed significantly to the planning and successful delivery of articulated consumer campaigns, building differentiated positioning for high-profile brands, ideally in a highly-competitive business environment;

Good knowledge of Microsoft Office, particularly PowerPoint;

Independent, self-starter, action and result oriented, media relations professional;

Strong existing consumer media relationships is a must and travel / hospitality expertise is an advantage;

Flexible, able to roll up her/his sleeves and inspire and gain the good-will of non-communications peers by example, influence and with an unshakeable can-do attitude;

Has a sharp sense of what moves the needle in awareness and perception and is able to prioritize efforts and budget resources.

Works with the PR Manager to develop and deliver a yearly strategic consumer and trade media relations PR plan that encompasses both local and global initiatives;

Is a point of contact for all print, online and broadcast media;

Manages, adapts and localises global consumer and trade media relations materials and other tools to local specificities for articles,interviews, press releases, web news, etc.;

Supports the delivery of local as well as support in-market global events such as on-board and other press trips as well as press conferences, and playing a key role maximizing the communications value in the UK and Ireland for the upcoming christenings,

Manages and coordinates reactive media requests as well as identifies proactive opportunities, in line with and building upon the key, business goals-supporting communications objectives set forth by the yearly PR plan;

Researches, reports and analyses the competitor’s communications impact in UK and Ireland;

Under the leadership of the Global Employee Engagement Manager, acts as the market key contact, coordinator and main content provider for all local and global, UK & Ireland-relevant employee engagement (internal communications).


Right to work in the UK

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas “7 Golden Pearls” for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.


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