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Marketing PMO – MSC Cruises – Napoli, Campania

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kaarwork MSC Cruises

The Marketing PMO proactively supports the business development carrying out sales & marketing analysis and contributing as Project Management Office to the monitoring and improvement of marketing activities.
  • Fluent in Italian, good knowledge of English, both oral and written;
  • Degree in Statistics, Engineering or Business administration, Economics, Mathematics;
  • 2-3 years’ experience as PMO or as Business Analyst;
  • A previous experience in the travel & leisure industry is considered a plus;
  • Good command of MS Office (proficiency in Excel and in PowerPoint is required);
  • Knowledge of the main PMO and process tools (Gantt, PERT\CPM, RACI) and of the main rationales and methods of Marketing & Digital Marketing (GRPs, Impressions, Audience);
  • Strong communication and interpersonal skills, result orientation, precision, flexibility and dynamism.
  • Follows the development and implementation of marketing initiatives, assuring the improvement and the updating of Project Gantts;
  • Manages the relationship with service providers (i.e. IT and Business Intelligence) in order to guarantee on time and quality deliverables;
  • Designs cross-function business processes and monitoring B2C out-of-home marketing activities and B2B Trade Marketing initiatives;
  • As Business Analyst, using the main sales & marketing statistical methods, is in charge of: Target analysis (MSC customers and newcomers), Booking Curve (in order to determine if promos are effective), Market shares and Tourism market performance, Travel Agencies’ performance and sales analysis.

VISA REQUIREMENTS (if any)

Right to work in ItalyPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas “7 Golden Pearls” for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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